Data Cleansing with Tangible Marketing Solutions.
Ensuring your contact lists and databases are up to date, correct and complete.
How old is your data?
How accurate is your data?
How complete is your data?
How data cleansing can significantly increase the ROI of your marketing communications activities.
You're busy, your employees are busy, and you probably don't have time for data cleansing.
But if your lists are out of date or incorrect, then you could be wasting money on misdirected marketing communications such as direct mail, email marketing and telemarketing, not to mention losing potential sales.
Contact details for companies change on a regular basis, degrading by an average of 20% per year, whether it is their address, managerial team, contact details, or just as simple as a Miss becoming a Mrs or obtaining a current email address and permission to use it - so companies who value customer loyalty, direct mail and CRM should be continually cleansing their data and updating their databases.
If you want to take advantage of the increased opportunities to communicate in different and more effective ways with your customers and prospects then you need to make sure you have all the necessary details such as their:
- Job Title
- Job Function
- Areas of Responsibility
- Email Address
And in many cases more detailed information on their company activities and existing resources and contracts.
If you would like information on how Tangible Marketing Solutions can cost-effectively manage your company's data cleansing and contact databases, please contact Jo Rhodes-Lewis on on 01780 322223 or by email:
If you are looking for experienced telemarketers in other areas please look through the following sections of this website.
Click for reasons why you should choose Tangible Marketing Solutions for your next project
Click for information on Market Research
Click for information on Sales projects
Click for more information on Appointment Setting projects.